Most roofing contractors we talk to have already been burned. Paid an agency. Got nothing back. Stopped trusting the whole thing. We understand that more than you think.
At E-Commerce Planners, we are the best at running Google Ads who are done wasting money and ready to see actual jobs come in. Been doing this since 2019. Real clients. Real results. That is not a pitch, that is just what happened.
Roofers Are Great at Roofing. Not Always at Google Ads. That is fine.
You climb roofs. You fix things people cannot fix themselves. That is a skill most people do not have.
Google Ads is also a skill most people do not have. Different kind, same idea.
The problem is a lot of roofing businesses try to run their own campaigns or hand it to someone cheap and then wonder why the phone is not ringing. Sometimes it rings for the wrong jobs. Sometimes not at all.
Roofing leads are not like other leads. Someone’s roof is leaking right now. They are not casually browsing. They are searching, clicking, and calling whoever shows up first and looks real. If your ad is not there, your competitor’s is. Simple as that.
What Actually Goes Wrong With Roofing Campaigns
We have seen the inside of a lot of broken campaigns. And the mistakes are almost always the same.
Targeting too wide. Showing ads to people three states away. Bidding on keywords that sound right but bring the wrong people. No negative keyword list so budget bleeds out fast. Landing page says one thing, ad says another. Nobody follows up on the structure after the first week.
That is where money disappears. Not because Google Ads is broken. Because the setup was.
Here is what a proper campaign actually needs:
- Local targeting locked to your real service area, strong call-focused ads, a tight negative keyword list, bid strategies built around leads not just clicks, and landing pages that match exactly what the ad promised
Every single one of those things has to work together. One weak link and the whole thing underperforms.
How We Actually Do This
We do not hand you a template and call it a day. That is on other agencies, not us.
When a roofing contractor comes to us we dig into their market first. What people are searching in their city. What competitors are already running. Where the gaps are. Then we build the campaign around that specific situation, not some general roofing playbook we use on everyone.
Our team handles the keywords, the copy, the bids, the reporting. All of it. You do not have to learn Google’s interface or figure out what a match type is. You just pick up the phone when it rings.
We have worked with brands like Aldo, Mango, Levis, and a lot of service businesses in between. Our digital marketing services are built to handle real businesses with real budgets. Not just big corporations with unlimited spend.
Affordable Is Not a Code Word for Bad
Let us just say it plainly. Cheap and affordable are not the same thing.
A bad agency charges less and burns your whole budget in three weeks. An affordable agency stretches what you have and shows you exactly where every dollar went and what it did.
We price our packages competitively because we think roofing businesses of every size deserve proper marketing. Not just the ones with giant budgets.
The goal is always return on investment. Not impressions. Not clicks. Actual jobs booked. That is what we measure everything against.
You Can Reach Us Any Time. Seriously.
This part matters more than people expect.
We have a support team that is available around the clock. You want to know how your campaign is doing on a Tuesday night? Ask. Something feels off? Tell us. Want to talk through a new service you are adding? Contact NOW
A lot of agencies disappear after onboarding. That is not how we work. Trust us, staying connected to your campaign manager makes a real difference in results.
Final Thought
Your competitors are running Google Ads right now. Some of them are doing it badly. Some are doing it well. The ones doing it well are getting the calls you should be getting. That is
not us being dramatic. That is just how local search works. The top spot gets the call. Second place gets ignored. Third place does not exist. Your roofing business deserves to be found. By the right people. At the right moment. Before they click on someone else, we have been doing this since 2019. We know what works. We know what wastes money. And we are straightforward about both
The roofing industry has one of the highest average cost per click rates in home services, ranging anywhere from $6 to $35 per click depending on city, season, and competition level. Without proper management that budget disappears fast.
Source:WordStream
FAQs
Q1. How much should a roofing contractor budget for Google Ads?
Most local roofers do well starting between $500 and $2,000 a month depending on city size and competition. We help figure out what fits your situation before anything is spent.
Q2. How long before I see actual roofing leads?
Usually within the first week you see movement. Calls can start coming in fast when the campaign is built right from day one.
Q3. Is it worth hiring an agency or just doing it myself?
You can try it yourself. A lot of people do. But without knowing how bidding, match types and negative keywords work together, most end up spending more and getting less than they expected.
Q4. Why E-Commerce Planners specifically?
Six years in. Real clients across real industries. Transparent reporting. A team you can actually reach. And pricing that does not assume you have an unlimited budget.
