Honestly, most landscaping businesses are invisible online. Great work. Happy clients. Zero presence on Google. That is the gap SEO for landscapers closes. At Ecommerce Planners, we are the best at delivering SEO Services that bring real leads to landscaping businesses every single month. Since 2019 we have helped service businesses grow through smart organic search strategies. Not paid clicks. Not temporary traffic. Real rankings that compound over time and keep working long after the work is done. This guide covers exactly what SEO for landscapers looks like, why it works, and how to get started the right way.
Why SEO for Landscapers Matters More Than Ever
The Way People Find Landscapers Has Changed
Ten years ago word of mouth was everything. Someone needed a landscaper and they asked a neighbor. That still happens. But now that neighbor also goes to Google first.
Searches like “landscaping company near me” or “lawn care services in Chicago” happen thousands of times every day across every city in the country. The landscaping businesses showing up at the top of those results are getting the calls. The ones buried on page two are getting nothing.
SEO for landscapers is how you get to the top. And stay there.
According to BrightLocal, 98% of consumers used the internet to find a local business in 2023. That number is not going down. Every month you are not ranking is a month someone else is taking your potential clients.
Paid Ads Stop. SEO Compounds.
A lot of landscapers try Google Ads first. Makes sense. It is fast. But the moment you stop paying, the leads stop coming.
SEO for landscapers works differently. The rankings you build today keep delivering traffic next month, six months from now, and a year from now. It compounds. A blog post optimized today might bring in leads for three years without touching it again.
That is the fundamental difference between paid and organic. One rents attention. The other owns it.
What Local SEO for Landscaping Companies Actually Does
It Puts You in Front of People Ready to Hire
Local SEO for landscaping companies is not about getting random traffic. It is about getting the right traffic. People in your service area who are actively searching for what you offer right now.
Someone searching “landscape contractor near me” is not browsing casually. They have a project in mind. They want to call someone today. SEO marketing for a landscaping business makes sure that the person finds you first.
Google Business Profile Optimization
Your Google Business Profile is one of the most powerful tools in local SEO for landscaping companies. When someone searches for landscapers in your city, the map pack results show up before everything else. Three businesses. Massive visibility.
Getting into that map pack requires a fully optimized profile. Correct business information. Service categories filled out properly. Regular photo uploads. Review the generation strategy. Posts and updates that signal activity to Google.
Most landscaping businesses have a Google Business Profile that is half-filled out and never touched. That alone is a ranking opportunity being left on the table.
Location Pages That Rank in Every Area You Serve
If you serve five cities, you need five location pages. Each one is optimized for that specific area. Each one tells Google exactly where you work and what you offer there.
Landscaping company SEO done right means you are not just ranking in your home city. You are visible in every neighborhood and surrounding area where your ideal clients live.
Citation Building and NAP Consistency
Your company name, address, and phone number must be the same throughout the internet. Google checks this info in directories, review sites, and local listings.
All the inconsistencies Google finds can confuse the search engine and hurt rankings. We check every citation, fix all the inconsistencies, and build new ones in relevant directories. This is a main part of local search optimization for landscapers that most businesses overlook.
How We Build SEO for Landscapers That Works
Step One — Technical SEO Audit
Before anything else the foundation has to be solid. A slow website, broken links, crawl errors, missing meta tags — these things quietly kill rankings and most landscaping business owners have no idea they exist.
We run a full technical audit on every website we take on. We find what is broken, what is missing, and what is holding the site back from ranking. Then we fix it.
Landscaping website SEO starts at the technical level. Everything else builds on top of that foundation.
Step Two — Keyword Research and Mapping
Not all keywords are equal. Some bring browsers. Some bring buyers. We research the specific terms your potential clients are searching for in your market and map them to the right pages on your website.
SEO for lawn maintenance companies requires different keyword targeting than garden design or commercial landscaping. We separate them, target them properly, and make sure no two pages compete against each other for the same term.
Here is what a complete keyword strategy for a landscaping business covers:
- Primary service keywords mapped to main service pages, location-based keywords mapped to individual city or area pages, long tail question keywords mapped to blog content, commercial intent keywords prioritized for the highest converting pages, and seasonal keywords planned and published ahead of peak search periods
Every keyword has a home. Every page has a purpose. That is how SEO for landscapers builds sustainable organic growth.
Step Three — On-Page Optimization
Title tags. Meta descriptions. Header structure. Internal linking. Image alt text. Schema markup. URL structure. Google takes into account every element of each page to determine how and where to rank your pages.
All your service pages, location pages, and blog posts. We audit every element and make sure they’re done correctly. After all, landscaping lead generation SEO is about well-structured, useful pages. Not just keywords.
Step Four — Content That Builds Authority
Google rewards websites that consistently publish helpful, relevant content. A landscaping blog that answers real questions people are searching for builds topical authority over time.
Digital marketing for landscapers that includes a content strategy means your website becomes a resource. Someone searching “how much does landscaping cost in Denver” finds your blog post. Read it. Trust your expertise. Then call you.
That is the content flywheel. It starts slow and then it accelerates.
Step Five — Link Building
Backlinks from relevant, authoritative websites tell Google your site deserves to rank. A landscaping business with strong backlinks from local news sites, home improvement publications, and industry directories ranks faster and holds a position longer.
We handle outreach and link acquisition the right way. No shortcuts. No spammy directories. Real links that build real domain authority over time.
Common Mistakes Landscapers Make With SEO
Mistake One — Ignoring Mobile Optimization
Over 60% of local searches happen on mobile devices. If your landscaping website is slow or hard to navigate on a phone, you are losing leads before they even read a word.
SEO for landscapers requires a mobile-first approach. Fast load times. Click to call buttons. Easy navigation. A website that works perfectly on every screen size.
Mistake Two — No Review Strategy
Reviews are a massive ranking factor for local SEO. A landscaping business with 200 positive Google reviews outranks one with 12 almost every time, assuming everything else is equal.
Most landscapers do great work and never ask for a review. That is a missed opportunity every single time. We build review generation systems that make it easy for happy clients to leave feedback consistently.
Mistake Three — Publishing Thin Content
A service page with three sentences and a phone number is not going to rank. Google wants pages that genuinely answer what someone is searching for.
SEO services for a lawn care business require pages that go deep, what the service includes. How it works. Pricing ranges. Before and after results. FAQs. Real information that builds trust before the person even picks up the phone.
Mistake Four — Never Updating the Website
A website that has not been touched in two years sends a signal to Google. Not a good one. Regular updates, new content, fresh photos, updated service information — these things keep your site active and relevant in Google’s eyes.
Google ranking for landscapers improves with consistent activity. Not daily. But regular. That is part of what we manage on behalf of every client we work with.
Why Ecommerce Planners Is the Right SEO Partner for Landscapers
Real Experience Across Real Industries
Since 2019 we have delivered landscaper SEO services alongside campaigns for brands like Aldo, Mango, Levi’s, Oladoc, and DaoPropTech. Businesses that operate at a high level and need marketing that matches.
That experience carries directly into every SEO for landscapers project we take on. We have already worked through the challenges, tested the strategies, and built the systems that produce consistent results.
Everything Under One Roof
Digital marketing for landscapers is not just SEO. It is Google Ads, social media, content creation, web design, and more. We handle all of it. You do not need five different agencies. Everything lives under one roof at Ecommerce Planners.
Our digital marketing services are built to cover every channel your landscaping business needs to grow online.
Transparent Reporting Every Month
You will never wonder what is happening with your campaign. Rankings, organic traffic, leads, impressions — real numbers explained in plain language every single month. No confusing dashboards. No vanity metrics. Just honest reporting on what matters.
Support Around the Clock
Our team is available anytime you need us. Questions about your campaign, updates on rankings, new service areas you want to target — just reach out. We stay involved because consistent communication is part of what makes SEO marketing for a landscaping business actually work over time.
Final Thought
Every week you are not investing in SEO for landscapers is a week your competitors are pulling further ahead in search rankings. The landscaping businesses dominating Google in your market did not get there overnight. They started somewhere and stayed consistent. That is all it takes. Ecommerce Planners has been building organic growth for service businesses since 2019. We know what works for SEO for landscapers specifically and we know how to make it happen faster than most. Your next client is searching right now. Make sure they find you.
Get Your Free SEO Audit Today — Find out exactly where your landscaping business stands on Google and what it will take to rank above your competitors.
“Residential clients make up 52.68% of all landscaping revenue. Those homeowners are going to Google before they call anyone. Local SEO for landscaping companies is what puts your business in front of them at exactly the right moment.”
Source: Mordor Intelligence
FAQs
Q1. When can I expect SEO for landscapers to start working?
Most landscaping companies experience significant ranking gains in 60 to 90 days. More competitive markets take a little longer. But unlike paid ads, results build over time and continue to compound. A seasoned SEO for landscapers strategy usually hits its stride between months four and twelve.
Q2. What do landscaper SEO services cost?
How much you invest will vary quite a bit based on your market size, competition and the work needed to be done. For most local landscaping businesses, they will be in the $500-$2,500/month range for professional SEO work.
Q3. Do landscapers need SEO for their business? Or is social media enough?
Brand recognition is fueled by social media. People who are actively looking for your services are captured by landscaper SEO. Both have worth, but since the intent is already there when someone enters a search into Google, organic search has continually produced the best quality leads.
Q4. What is the difference between local SEO and regular SEO for landscaping companies?
Regular SEO targets broad national or global audiences. Local SEO for landscaping companies focuses specifically on ranking in your service area. Map pack visibility, Google Business Profile optimization, location pages, and local citations are all part of local SEO. For a landscaping business, local SEO is where the real opportunity lives.
