Everyone seems to be talking about social media these days, but there’s another channel that’s really making waves: email marketing. Analysts are predicting that by the end of 2025, there will be 4.7 billion email users worldwide—that’s over half the global population! And despite what you might think, email marketing isn’t just hanging on; it’s thriving. This is why the best email marketing service providers are focusing on different sorts of email marketing strategies.
In fact, 73% of Millennials say they prefer to communicate with businesses through email. Plus, email marketing boasts an incredible return on investment—$36 for every dollar spent. For any business, especially smaller ones with tight budgets, that’s huge.
So, let’s dive into some of the latest and most effective email marketing strategies that can help you make the most of this powerful tool.
What Are Email Marketing Services?
Email marketing services are like your all-in-one toolkit for handling email campaigns. They help you create, send, and track emails efficiently. With these services, you get access to features like customizable templates, automated workflows, and in-depth analytics. They make it easy to send personalized messages, plan your campaigns ahead of time, and see how well your emails are performing. They give reasonable email marketing service packages for all that.
Whether you want to send a newsletter, a special offer, or a customer survey, these services simplify the whole process and ensure your emails land in the right inboxes at just the right moment.
Shifting Gears: From Cookies to Getting Info Straight from Your Customers
With third-party cookies becoming a thing of the past, businesses are turning to a more direct approach for gathering customer insights—through email. It’s a great way to get the info you need without coming across as pushy. Here’s how to do it right:
Know What You’ve Got Already
Before asking for more details, check what info you already have. If you’re aware of the types of products a customer likes, maybe focus on asking about their price range or specific preferences instead.
Figure Out What You Really Need
Customers are busy, so avoid asking for redundant info. Make your questions relevant to their experience. For instance, if you run a fashion store, don’t bother asking about tech needs.
Keep It Friendly
Data collection shouldn’t feel like an interrogation. Try weaving your questions into a casual conversation. For example, you might ask for feedback on a new product in your next newsletter. This way, it feels more natural, and people are more likely to engage.
Focus on What Matters to Your Audience
Tailor your questions to what’s relevant for your current audience. If you sell apparel, ask about their favorite styles or shopping habits rather than diving into unrelated topics.
Best Tips to Make Your Email Dynamic and Engaging
Now that you’ve got all that valuable data, it’s time to put it to good use. Forget just adding a customer’s name in the subject line—today’s top email marketing services are all about next-level personalization.
Here are some cool ways to make your emails feel truly custom:
Personalized Images
Instead of just tossing a name in the subject line, get creative with your design. For example, during a Black Friday campaign, you could add the customer’s name to an image in the email. It’s a small touch but makes a big impact.
Interactive Polls
Add some fun with interactive polls! Let your customers vote on things they care about, like choosing your next ice cream flavor or their favorite seasonal product. Plus, seeing the updated poll results each time they open the email? That’s a nice bonus.
Countdown Timers
Create a sense of urgency with a live countdown timer. Whether it’s for a big sale or a new product launch, a real-time timer in the email shows them exactly how much time they have left to act.
Location-Based Widgets
Take personalization up a notch with location-based content. You could include a weather widget if you’re a seasonal business, or show a map with the nearest store if you have physical locations. It makes the email even more relevant and useful.
07 Best Ecommerce Marketing Tips To Boost Your ROI
Let’s dive into 7 e-commerce email marketing tactics that can help you boost your sales and revenue. These strategies have been proven to work time and time again in our top email marketing services. So, if you implement them correctly, you’re sure to see a significant boost in the performance of your email campaigns.
1. Scrub Your Email List
One of the biggest mistakes e-commerce brands make with their email marketing is failing to properly maintain and “scrub” their email lists. They just keep adding new subscribers to their list without ever removing inactive or disengaged subscribers.
The problem with this approach is that it can severely hurt your email deliverability and performance. When you continue to email subscribers who never open or engage with your messages, it signals to email providers like Gmail and Outlook that your content is likely spam or low-quality. As a result, your emails start getting pushed to the Promotions tab or even the spam folder.
To combat this, you need to regularly scrub your email list and remove any subscribers who haven’t engaged with your emails in a long time (typically 6 months or more). This will help improve your overall email deliverability, open rates, and click-through rates.
Many email marketing platforms, like Mailchimp, have built-in list cleaning and scrubbing features to make this process easier. You can also use third-party tools like ConvertKit that automatically handle list maintenance and cleaning for you. Many of the best email marketing service providers use such tools efficiently to scrub your email list.
2. Implement Trigger-Based Emails
One of the most effective e-commerce email marketing tactics is to set up trigger-based emails. These are emails that are automatically sent to subscribers based on specific actions they take on your website.
A prime example of a trigger-based email for e-commerce is the abandoned cart email. If a customer adds items to their cart but doesn’t complete the checkout process, you can automatically send them an email reminding them to finish their purchase. This email can include things like:
- A recap of the items in their cart
- Testimonials or social proof to encourage them to buy
- A special discount or offer to incentivize them to complete the purchase
Other types of trigger-based emails you can set up for your e-commerce store include:
- Post-purchase emails to cross-sell or upsell complementary products
- Browse abandonment emails for visitors who viewed a product but didn’t add it to their cart.
- Product back-in-stock alerts for items a customer has expressed interest in
The key with trigger-based emails is to make them highly relevant and personalized to the subscriber’s actions and interests. This will make them much more effective at driving conversions and sales. If your e-commerce store is in Dubai, e-commerce planner , the best digital marketing agency in UAE, is considered the best to automate your triggered base email effectively.
3. Time Your Emails Strategically
Another important tactic for e-commerce email marketing is to time your emails strategically based on when your subscribers are most likely to engage with them.
Many e-commerce brands simply send their emails out at their own convenience, without considering the optimal timing for their audience. But the reality is, people’s email inboxes can get quite cluttered, and they’re less likely to dig through and open emails that are buried at the bottom.
To combat this, you should look at the data on when your subscribers are most likely to open and engage with your emails. This may vary based on your specific audience, but a good rule of thumb is to send emails within an hour of when a subscriber first visited your site and signed up for your list.
By timing your emails to match your subscribers’ natural browsing and buying behavior, you’ll see a significant boost in open rates, click-through rates, and ultimately, sales.
4. Leverage Promotional Emails
Ecommerce is all about taking advantage of seasonal and holiday-driven sales opportunities. And one of the best ways to capitalize on these is through strategic promotional emails.
Events like Black Friday, Cyber Monday, Christmas, and New Year’s are prime times for e-commerce brands to drive a huge influx of sales. But to make the most of these opportunities, you need to have your email marketing campaigns set up well in advance.
Don’t wait until the last minute to start writing and sending your promotional emails. Instead, take the time to plan out your entire holiday email marketing strategy ahead of time. This includes:
- Crafting compelling email copy and subject lines
- Designing eye-catching email templates and visuals
- Scheduling your emails to go out at the optimal times
- Segmenting your list to send hyper-targeted promotions
By being proactive and strategic with your promotional emails, you can maximize the sales potential of these key e-commerce seasons. In fact, many e-commerce brands see 25-30% of their annual sales come from just these holiday promotional periods.
5. Keep Emails Short, Text-Based, and to the Point
When it comes to ecommerce email marketing, less is often more. You want to keep your emails short, concise, and focused on a single clear call-to-action.
Many e-commerce brands make the mistake of using overly long, image-heavy emails that end up getting pushed to the Promotions tab by email providers. This is because email algorithms are designed to favor more personal, text-based messages over promotional, image-heavy content.
To ensure your emails land in the primary inbox, stick to a simple text-based format with minimal (if any) images. Your email copy should be short, scannable, and drive the reader to take a specific action, whether that’s completing a purchase, checking out a sale, or clicking through to your website.
By keeping your emails concise and focused, you’ll improve your deliverability, open rates, and overall email marketing performance.
6. Implement Upsells and Downsells
Upsells and downsells are a critical part of the e-commerce customer journey. They allow you to maximize the lifetime value of each customer by encouraging them to purchase additional products or services.
Most e-commerce brands implement upsells and downsells on their checkout pages. But the reality is, many customers won’t take advantage of these offers in the moment. That’s why it’s so important to follow up with them via email as well.
After a customer makes a purchase, you can send them a series of emails highlighting relevant upsells and downsells. These emails can go into more depth than the quick offers on your checkout page, and you can space them out over time to avoid overwhelming the customer.
The key is to get the timing right. You don’t want to bombard the customer with upsell and downsell emails immediately after their purchase. Instead, wait a week or two, let them enjoy their initial purchase, and then start introducing complementary products and services that can enhance their experience.
By leveraging email for your upsells and downsells, you can significantly boost your average order value and customer lifetime value. This is why top email marketing services use to focus on this aspect a lot.
7. Combine Email with Push Notifications
Finally, one of the most effective e-commerce email marketing tactics is to combine your email efforts with push notifications.
Push notifications are a powerful way to reach your customers and subscribers directly on their devices, even when they’re not actively on your website. You can use push notifications to alert customers about sales, new product launches, cart abandonment, and more.
By integrating your email marketing with push notifications, you create a multi-channel approach that can significantly improve your overall engagement and conversion rates. For example, you can:
- Send a push notification to remind customers about an abandoned cart, then follow up with an email with more details.
- Use Push to announce a flash sale, then send an email with more information and a call-to-action.
- Leverage push to drive traffic to your latest blog post or product, then nurture those visitors with a related email series.
The key is to make sure your push notifications and emails are working in harmony, not competing for your customers’ attention. When used strategically, this multi-channel approach can be a powerful way to boost your e-commerce sales and revenue.
Conclusion: What’s Your Next Step?
Email marketing may be old, but it’s far from out-of-date. With evolving personalization tactics, dynamic content, and AI-powered tools, there’s never been a better time to upgrade your email strategy.
By following the 7 ecommerce email marketing strategies outlined in this post, you’ll be well on your way to driving significantly more sales and revenue for your online store.Now, if you want to go beyond the basic “batch and blast” approach and implement more sophisticated, targeted tactics, hire the Ecommerce Planner, a digital marketing agency that is providing the email marketing services in Dubai. Now tap us; we’ll reach you in no time.
